The price of loyalty
Consumers can put a price tag on their data; What does this mean for marketers? In a nutshell, it means they have high expectations for value and customer experience from the companies with whom they share their data. In fact, 62% of Canadians expect better experiences with companies who hold …
Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar
Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …
Pokémon GO: Tapping into augmented reality to drive location marketing
Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …
People vs. product
The importance of personalized marketing for retail success Technology has evolved to truly support customer centricity through personalized marketing. Today, many different systems exist to support a two-way communication stream that is fully tailored to the individual and his/her preferences, a task that might have been possible but would …
Putting customers first
Businesses everywhere are under pressure to give up the ‘make and sell’ model, fearful of digital disruption. But while they concede the importance of improving the customer experience, the path to transformation can seem like an impossible journey: can businesses ever hope to keep pace with their customers? …
Harlequin romances readers with “My Rewards” program
As one of the world’s leading book publishers with more than 110 titles published per month in as many as 34 languages and 110 international markets on six continents, Harlequin romances it readers across the globe. Harlequin’s customers are voracious readers and are very comfortable moving across channels and reading …
Customer centricity
A customer’s experience is a retailer’s reality “The customer is always right” is the old retail slogan but, for many decades, what the customer wanted or should want was determined by merchandise buyers at corporate headquarters?not the shoppers themselves. Today, consumers are much more informed and have higher expectations, which …
A novel way to drive loyalty
Hint: Focus on creating products that somebody would actually buy “The demand has been so strong for our new launch products, there’s no question we could’ve sold more,” said Kurt McNeil, General Motors’ vice president of sales operations. According to GM, its retail sales are up more than one per cent …
Increase your social media following with Instagram marketing
Are you advertising your business on Instagram? Yes? Good! The reason why Instagram is so popular among businesses is that it not only helps create awareness of your products and services but also helps boost your traffic and sales faster than a lot of other marketing channels. In fact, Instagram …
Making loyalty personal
How many times have you perused the same loyalty rewards catalogue online, weighing the option of this toaster, that bracelet, those golf clubs—only to tell yourself that if you wait just a little longer you’ll have more reward points and can choose from the next tier of rewards? Those days …