Now just a brand symbol, they’ve dropped their name…
Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand Mastercard is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using …
Five imperatives for retailers to win with the future consumer during, beyond the holiday season
Taking bold actions now will allow Canadian retailers to thrive in the future consumer world TORONTO–The holiday season is the busiest time of the year for Canadian retailers. And to keep making shoppers’ wishes come true over the next few years, retailers will need to find new ways of creating …
Canadians have purchased almost 2.5 million meaningful gifts from this catalogue since 2001
2018 World Vision Gift Catalogue contains new fair trade artisan gifts MISSISSAUGA–Since 2001, Canadians have purchased almost 2.5 million items from World Vision’s Gift Catalogue which now features over 90 gift ideas, including new offerings from international artisans. “When we created the gift catalogue 18 years ago, we had no …
Is customers’ stress of holiday shopping costing you sales?
Survey shows online shopping, buying fewer gifts among preferred “coping mechanisms” MISSISSAUGA–While the holiday period is long considered one of the most joyous times of the year, one-third of Canadians find holiday shopping more stressful than they did five years ago. Although more people are turning to online shopping and …
Ikea extends return policy to a year
IKEA customers at the heart of the new policy, which extends returns from 45 days to 365 days BURLINGTON, ON–IKEA Canada announces a 365 day return policy to “make the shopping experience more convenient and flexible for customers”. The new, no-nonsense policy allows returns for unused product up to one …
How social media can foster loyalty
It has been estimated that the average person spends nearly two hours on social media every day. If you want to find and relate to customers, social media is where you should be. If you want to announce an update or promote a product or service, it is where you …
The Loyalty Trap
Ever since reward programs first became popular over fifty years ago, marketers have been trapped into thinking that customer loyalty can be bought. But customers today are looking for more than just rewards—they want to be treated honestly and fairly. She jokingly refers to it as her “hobby.” Every …
Canadian consumers are loyal to small business owners
Small business owners have a number of advantages when it comes to engaging their customers. Not only are a majority of consumers more inclined to support local businesses, they’re happy to pay extra for products and services, and quick to promote them if they have a positive experience. These …
Tapping into the minds of Canadian e-commerce marketers
Canadian commerce marketers want to improve the website experience, understand the importance of mobile commerce and explore one-click buying and social selling. Those are the key takeaways from the research we commissioned earlier this year. Working with research firm Demand ROI, we surveyed e-commerce managers, directors and vice presidents at …
The retail supply chain is modernizing
Three impact areas you need to act on today If you’re a brand manufacturer, your retailers are undercutting you and going right to the factories to make their own versions of what you sell. If you’re a retailer, your brands are going direct to the consumers and bypassing the retail …