Data Analytics

  Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …

PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …

By now, most organizations know that the ability to understand what data means in a business context drives differentiation, competitive advantage and a fatter bottom line. And we’re generating and capturing more data than ever before, in structured and unstructured forms. All this data can overwhelm companies already managing thousands …

Enterprise companies have come to rely on sales and marketing to drive innovation across organizations, which has compelled the two departments to work together more closely than ever before. Because sales and marketing teams haven’t always seen eye to eye, however, efforts to align them are often complicated. Aligning sales …

There are few tougher markets for selling new vehicles than Toronto. With its mix of young renters, culturally diverse suburbanites and wealthy older families, the Greater Toronto Area is very complex, hyper-competitive and much different from other parts of the country. No one knows that better than Jason Easton, General …

Tactics must evolve but the mission hasn’t changed As ‘Big Data’ continues to dominate discussions in the analytics space, along comes the notion of ‘Big Data Analytics’ to add confusion in the marketplace. If big data analytics warrants its own discipline, then its methodologies and approaches should be significantly different …

Intelligence: According to Merriam-Webster it’s “the ability to learn, understand or to deal with new or trying situations.” Intelligence is what market trailblazers like data centre giant Q9 and health benefits manager Express Scripts Canada have in massive proportions. Express Scripts is a Fortune 50 company with over $100 billion …

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

The world is awash in data, most of it unstructured, and the volume is growing rampantly. Consider that by 2020, it’s expected there will be 44 zettabytes of data in the world—the equivalent of 170 newspapers being delivered daily to every man, woman and child on the planet. What’s more, …

With so much emphasis on analytics for business decision making these days, I often find myself reminding marketers about the importance of the quality of the data they are using—not just the quantity. To develop data-driven insights, marketers first need to address the question of what data is valuable to …