The power of data in building long-term customer loyalty
We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …
Looking to enter the Quebec market? Consult the data first
For most Canadians living outside the province, Quebec is both a source of pride and a bit of a mystery. Canadians like the fact that the country is home to two strong cultural groups that, for the most part, are able to live and work together harmoniously. But for …
Three predictions to shape your 2016 marketing strategy
As you prepare to spend the rest of the year gathering with family and eating copious amounts of ham and turkey, you’re most likely spending these final few work weeks buried in annual data reviews, strategic planning meetings and other discussions to help build momentum for your 2016 marketing strategy. …
Data philanthropy: Using analytics skills to make a difference in our communities
Many successful organizations around the world have tapped into the power of data analytics to improve their business operations. Analytics has also risen in corporate rank and often now holds a seat at the executive table. Those companies that have taken this data-centric approach glean accurate insights that directly inform …
Lifecycle Management: Creating meaningful interactions with your customers for the best outcomes for your business
By Mike Poyser Previously, I have talked about the importance of bringing together different data sources into an “intelligent data” single view of the customer, and then about how multiple segmentation can be used to create a much better understanding of your different consumers, enabling your company to start becoming …
Marketing measurement do’s and don’ts
If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …
Making business personal: using data to become a customer centric organization
Retail life used to be a lot simpler and being personal was a natural part of doing business. Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …
SAS® Visual Analytics and SAS® Visual Statistics integrate to help business users and data scientists work in tandem
Tighter integration helps merge self-service data exploration and reporting with advanced analytics New releases from SAS ease the way for business users and data scientists to collaborate. New integration unites SAS’ popular visual data exploration software, SAS Visual Analytics, with SAS Visual Statistics, a point-and-click application for developing predictive models …
IBM Opens New Cloud Center in Québec
New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …
DM Wrap-up: week of March 30
Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …