Direct Marketing

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

Veem Modernizes Outdated International Payment System Through VeemRewards SAN FRANCISCO–Veem, the simplest possible way for businesses to send money around the world, celebrated reaching 100,000 customers in 96 countries, by launching a first-of-its-kind rewards program, VeemRewards. The VeemRewards program gives businesses cash back for managing their business payments through Veem …

48 Percent of Households with an Annual Income of $1 Million or More Admit to Reporting Legitimate Purchases as Fraudulent Riskified, the leading solution for eCommerce fraud prevention and revenue capture, today released its first annual Shopping and Fraud Behavior Report of US consumers, which details the findings from a …

‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …

Free of charge, nonprofits gain access to high-demand, modern office space and industry-specific resources to alleviate overhead costs and promote organizational growth VANCOUVER–iATS Payments, a leading provider of payment solutions for nonprofit organizations around the world, announced the launch of The Greenhouse, a first of its kind coworking space exclusively …

Glance Technologies Previews ‘Order from Table VANCOUVER–Glance Technologies Inc. is demonstrating its upcoming Order from Table feature to select restaurants and has secured initial launch locations for this feature. Order from Table allows consumers to securely order from their table and pay for their meal using the Glance Pay app …

A selection of Dollarama’s most popular consumable and general merchandise products now available by the full case for deliveries across Canada MONTRÉAL—Dollarama Inc. launched its online store, offering a selection of some of its most popular consumable and general merchandise products by the full case, now available across Canada. This …

Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the …

In-App Payments SDK rounds out Square’s omnichannel payments platform Square announced the launch of the Square In-App Payments Software Development Kit (SDK), enabling developers and sellers to process payments with Square within their consumer-facing mobile apps for the first time. With just a few lines of code, developers can easily …

Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand Mastercard  is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using …