MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and analyzing data to making smarter, faster decisions, the company says.

The Nielsen Connected Partner program will allow clients and approved Connected
Partners to spend less time on data management and data alignment and more time
focused on garnering value from Connected Partner insights. Grounded in Nielsen data, the Connected Partner Program will allow Connected Partners and clients to bridge their insights through a mutual data source and integrate Connected Partner tools and technology into existing workflow. The result is a solution that will enrich the capabilities and insights for both clients and Connected Partners, with every interaction.

“Understanding the complex and ever-changing nature of buyer behavior has always
been a challenge for sellers and at no time has that been more true than today, with more and more options becoming available for both online and ofine shopping,” says Mike Ljubicic, managing director, Nielsen Canada. “Moving forward with open and collaborative approaches to data-driven decision making are the key to developing total consumer measurement as the industry adapts to the fast-changing nature of consumer behaviour in the digital age.”

Allowing Nielsen clients and approved Connected Partner companies to easily
collaborate removes the most common and burdensome barriers to connecting
applications. Moving forward, Nielsen clients and approved Connected Partners will be
able to leverage the power of the ecosystem to harness more efficient and accurate
analytics that drive better industry results from all angles. These robust analytics will help them answer their most important question, what’s next?

Canada’s inaugural Connected Partners, Destini, Caddle and Fiddlehead serve a diverse roster of businesses with mutual clients in the fast-moving consumer goods (FMCG) and retail industries. From this list of early Connected Partners, feedback is positive: “The potential with Nielsen’s Connected Partner Program is endless,” said David Navama, Founder & CEO at Destini Global, LLC, the leading product locator solution in the US powering over 700 FMCG brands. “Our ability to easily collaborate with Nielsen has enabled the Destini team to accelerate our development of new data-driven digital solutions including the latest release of our joint Canadian Product Locator data feed served through our industry leading product locator applications.”

“Caddle is thrilled to be named a Nielsen Connected Partner. As Nielsen is an industry
leader, it was an obvious next step for our business to join this initiative,” says Ransom
Hawley, CEO of Caddle. “Caddle is an innovative research company, providing consumer insights through our Mobile Focus Group platform. By leveraging our joint assets, we’ll be able to collaborate on innovative solutions, ultimately, offering better data solutions and insights for our clients.”

“At Fiddlehead, we want to help FMCG manufacturers focus on decisions not data,” says Shawn Carver, Fiddlehead Technology CEO. “By becoming a Nielsen Connected Partner, we can serve our clients without subjecting them to cumbersome data extraction challenges that are normally a perquisite for advanced analytics. Our Promo Guardian solution is now pre-populated directly from Nielsen, which dramatically reduces the time required for us to benchmark a FMCG manufacturer’s promotional effectiveness against their competition and unearth costly, hidden inefficiencies.”

Nielsen  is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

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