Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team is joining the Toronto-based EA staff. Over time, the two teams will explore synergies and opportunities to develop new data and analytics products to meet the changing needs of the market.
Specifically, the SM Research data hygiene services will be integrated into EA’s product and services suite, offering an even greater range of data services to EA clients. Additionally, EA data will now be available to further refine the targeting of sample acquired from SM Research.
“With the SM Research experts joining our team, we now have even more tools and expertise to help Canadian marketers analyze and mine their data,” said Jan Kestle, President of Environics Analytics. “We are very excited about the new opportunities this agreement will allow us to offer to both companies’ customers.”
“I am confident that the good practices that SM Research is known for will be continued by the team as part of Environics Analytics,” said Hilde Reis-Smart, Chair of SM Research.
“We look forward to joining the EA team and together helping marketers leverage data and analytics so they can succeed in today’s competitive environment,” added Shaw Tao, Chief Market Analyst & Statistician at SM Research. “By integrating the additional resources of Environics Analytics, it is my belief that we can provide better targeting, segmentation and other services to clients. We believe that this agreement offers the best path forward for SM Research, its products, its customers and its staff.”
Since its inception 11 years ago, EA has become the leading marketing services and data analytics company in Canada. The Toronto-based firm has developed a lengthy client list among Canadian companies by providing proprietary data, purpose-built software and industry-focused consulting to help organizations better understand their customers and markets.
SM Research, founded in 1976 by John Smart, has been a provider of high-quality sample to the market research industry for over 35 years.