The mobile wallet opens up opportunities for marketers
Marketers leveraging mobile wallet to connect with customers in real-time In today’s always-connected world, smartphones are literally everywhere—including in our hands, on our bedside tables and at our side when we’re shopping. So are opportunities for marketers who want to engage their customers by delivering relevant, customized, location-aware content …
U.S. customers eager to buy online from Canada
One retailer details how U.S. purchases have played a big role in the company’s success Fred Pritchard tapped a small vein of online gold a few years back when the company he works for, Golda’s Kitchen, stocked a cooking accessory popularized by celebrity chef Jamie Oliver. U.S. shoppers were clamoring …
LCBO.com launches online shopping + home delivery
Delivery to any LCBO store or right to your door TORONTO — Today, LCBO officially launched its new expanded online shopping platform, bringing a world of products to customers’ fingertips – no matter where they live in Ontario. LCBO customers will now be able to browse and shop from an online selection …
Unleashing the power of e-commerce
How a smart e-commerce strategy helped a Canadian fitness wearable manufacturer take on the world The wearable technology market is experiencing a gold rush. Goliaths like Apple, Samsung and Fitbit have been aggressively pursuing this category. And yet, there is a mid-sized company in Vancouver producing fitness watches and wristbands …
E-commerce for growing service businesses
Most business owners think of e-commerce in the most common use case—augmenting or replacing brick and mortar with online retailing. Canadian companies like Shopify and Tulip Retail are betting big and jockeying to be the trusted provider that guides brick and mortar establishments into the modern omni-channel marketplace. In 2012, …