Author Archive
John Balla
John Balla is a Principal Content Strategist at SAS and Editor of the SAS Customer Analytics blog. At work, he is focused on engaging fellow marketers with content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.
Prior to SAS, his experience spans over 20 years of leading teams and generating measurable results in technology marketing and business development at Fortune 100 companies, and co-founding two start-ups. He has lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English.
He has a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign and a master’s degree in Business Administration from Georgetown University in Washington, D.C.
