Variable Imaging – Is a Picture Worth a Thousand Words?
If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …
Sighting in Your Rifle and Loading Up for High Impact Results
We have all heard references to the rifle vs. shotgun approach. While it’s true that the latter allows you to reach a broader area and generate some sales, the rifle approach allows you to hone in tighter on your targets. However, if you take the time to “sight in” your …
5 Tips for Clean, Usable Data
Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …