Canadian Treasurer
 
 

October 31, 2012

Survey shows executives prefer email correspondence

TORONTO -- Members of the C-suite are skipping the in-person meet-and-greet in favour of sending email, a new survey shows. Forty-two percent of chief financial officers (CFOs) interviewed for a Robert Half Management Resources survey said they now prefer to cultivate business relationships via email. One-third of CFOs still favour in-person networking at events, meetings and conferences. Nearly half ( 49 percent) said their primary purpose for networking is to keep up-to-date on industry news.

The survey was developed by Robert Half Management Resources, provider of senior-level finance, accounting and business systems professionals on a project and interim basis. It was conducted by an independent research firm and includes responses from 270 CFOs from a stratified random sample of Canadian companies with 20 or more employees.

Of the CFOs asked, “ How do you prefer to network professionally?” thirty-three percent said they attend professional events, meetings and conferences; 11 percent said they network online; and 10 percent said they don’t network at all. Another four percent said ‘other or don’t know’. 

“While the ease of sending email allows professionals to connect with their contacts quickly and easily, it shouldn’t be a substitute for more traditional approaches,” said David King, Canadian president of Robert Half Management Resources. “Participating in face-to-face dialogue is still fundamental in developing successful connections, particularly for business development and hiring purposes. In-person meetings build rapport in a way that electronic communication cannot.”

The research shows that more executives look to professional networking for keeping up with industry developments (49 percent) and building business ( 38 percent), over pursuits related to hiring (two percent) and job searching (one percent).

 

 


 

 

 

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