Canadian Treasurer

November 1, 2017

Canada's first direct banking brand to offer unlimited free Interac e-Transfer transactions

TORONTO--Simplii Financial, Canada's newest direct banking brand, opened its virtual doors today offering straightforward banking for the growing number of Canadians who prefer to bank online, on mobile devices or by phone. Simplii's no-fee daily banking offer includes sending and receiving free unlimited Interac e-transfer transactions, as well as great interest rates. Simplii is the former PC Financial bank, which CIBC swallowed after 20 years in partnership with Loblaw. The new brand does not yet offer business banking services.

For Canadians who want simple and easy banking Simplii offers:

> No-fee daily banking
> Sending and receiving free unlimited Interac e-Transfer transactions
> High interest rates on savings
> Great mortgage and loan solutions
> Banking on the go online and via our Simplii mobile app available on Android and iOS
> 24/7 access to Personal Banking Representatives by telephone
> Client support via email and click to chat with live agents 7 days a week
> Free access to 3,400 CIBC ATMs across Canada

"We are thrilled to welcome clients to the Simplii brand and we will be actively listening and looking for ways to evolve our offering as we continue to innovate and create a great banking experience for our clients," added Boluch. "We look forward to launching enhanced products and services in the near future."

Simplii Financial is committed to delivering simple, straightforward banking. With a fully mobile experience clients enjoy no-fee daily banking with no minimum balance and high interest savings rates. Offering 24/7 access to online, mobile and telephone banking as well as access to a national network of over 3,400 CIBC ABMs.



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