August 7, 2014
Customer experience leaders are "saving the world, one customer at a time"
New York, NY – For customer experience leaders from the financial services sector, consistent customer experience across multiple channels, aligning internal culture with brand promise and breaking down organizational silos to ensure a seamless customer experience are more vital in 2014 than ever before.
So how do brands tackle these challenges, with the ultimate goal of taking customers on a personalized journey, creating an emotional impact that keeps customers consistently happy and critically that leads to brand loyalty?
According to the latest research from the Customer Management Exchange Network, the only way to survive the current challenges is to give your brand super powers and to "Save the World, One Customer at a Time".
A funny thought, but one that has worked time and time again for industry heavyweights such as Kevin Goodburn, head of customer experience, First Gulf Bank; Anne Grim, global head of client experience, Barclays; and Cassy Ramsey, COO, Alphacard, all of whom shared their challenges and strategies with the Customer Management Exchange Network.
This exclusive research has been collated into a complimentary eBook ' Saving the World, One Customer at a Time' which is free to download: http://bit.ly/1pYL2nO