Carrie Russell joins D+H as Chief Marketing Officer
TORONTO – As Davis + Henderson’s first Chief Marketing Officer, Carrie Russell will be responsible for marketing, communications and new product commercialization. Russell will be a member of D+H’s executive management team and report directly to D+H CEO Gerrard Schmid.
The newly created position of Chief Marketing Officer, which is North American in scope, will help D+H maintain a consistency of messaging and branding across its range of service areas and ensure it delivers on its customer experience and growth agendas. The CMO will also develop and lead a centre of excellence dedicated to new product commercialization, assessing opportunities and bringing them to market.
“I am delighted that Carrie is bringing her deep knowledge and expertise to D+H as we continue to diversify our service areas and expand our geographic reach through organic growth and strategic acquisitions,” said Mr. Schmid. “The CMO is central to D+H’s commitment to be the leading provider of financial technology in North America and to ensure the best possible customer experience for our growing list of clients in Canada and the United States.”
In more than 22 years in retail and commercial banking, Ms. Russell has served in a number of senior executive roles, most recently as a Senior Vice President at TD Canada Trust, where she led product areas that included chequing, deposits and payment products. Ms. Russell is a graduate of McGill University and has served on the boards of Interac, the Canadian Payments Association, the Canadian Bankers Association and the Lorraine Kimsa Theatre for Young People.